Mobile is one of the indispensable things in our life. The percentage of Internet access to mobile phones is at almost 100% which is 98.2% in 2019. However, the percentage of Internet access to computers decreased to 71.3% in 2019 compared to 71.7% in 2018.
One of the MOST popular activities among the individuals aged 25 to 29 which are Internet Banking (61.5%) & purchasing goods & services online through E-Commerce about 45.1%.
So, what does this mean to you? The number of mobile users today is greater than the number of desktop users! Now businesses have begun to step forward from the traditional way to Mobile Application to reach the right target audience.
Do you still think that your business doesn’t need to have a mobile application?
Well, let’s see what are the benefits of having a mobile application.
Mobile Apps allow users to set their preferences with customized content.
By using the Apps, businesses are able to collect a lot of useful data such as user preferences, user engagement, and create a custom recommendation to users. Businesses will be able to learn which category or product is the customers purchase the most. You might think that the purpose of creating Mobile Apps is only to improve user experience. NO! With personalized Apps, it can help businesses to increase the conversion rate.
An email has lost the effectiveness in which the open rate & click rates have dropped tremendously. If you don’t want to spend money on Email Marketing for a 3rd party agency. You may consider having the Apps by blasting the Apps Notification.
The notification has two types:
i. Push Notification
Push notifications are the notifications that users can receive in the phone notification bar, even if they do not open the Apps.
ii. In-app Notifications
In-app Notifications are when users open the Apps, they will be able to receive the notification through a poster or pop-up message.
Both of the notifications also bring the same value which reminds the Apps user to revisit the Apps and promote the latest news which is able to motivate customers’ purchase.
How to increase your customer loyalty? You may create a personalized loyalty program within the Apps.
Within the Apps, customers are allowed to do with some functions such as order food, booking, or payment within the Apps. By having a useful function, businesses are able to increase customers’ loyalty. As well as the Loyalty Program, customers are able to collect points into the Apps and turn the points to be used for promotion on products they want.
Your Mobile Apps will become your Brand Ambassador. How? User friendly is the key! Once your Apps are having fast and user-friendly functions, customers will love to open the Apps frequently. With Apps, it is able to be designed to support a lot of functions according to the user’s device such as swipe gestures.
If you manage to have the user-friendly Apps among your competitors as your Marketing & communication tool, you are definitely able to increase your brand recognition in the near future.