What influencers can do for your business?
If you notice, influencer marketing was only limited to celebrities and bloggers. However, now social media influencers have risen. Influencer marketing strategies are difficult to measure whether it is necessary for a brand. So, let us explain and you decide if the social media influencers strategy is suitable for you.
What is Social Media Influencer Marketing?
In a simple way to explain, influencer marketing is a brand’s partnership with the influencer (individual) where the influencer agrees to promote the brands in their social media.
It is good to have an influencer who has a strong influence on an industry or target audience because the influencers had built up trust with the followers.
Influencer marketing works other than the level of trust, it also because of the large number and engaged audience. The exposure allows the brand to promote their product easily and become viral in a positive way.
So, influencer marketing is always about getting a large number of exposure, but not a must to partner with influencers who have the largest audience. It is about the partnership with the right influencer who has the same target audience so you can have a direct connection with the audience who most likely will take a step to further understand your brands.
Decide your goals
Every business also has the same goal: To increase sales.
Some goals you may want to consider:
- Brand Awareness
- Audience Building
- Engagement
- Sales: Getting more people to purchase your products/services.
- Customer Loyalty
By defining your goals, it is able to help businesses get an idea of what metrics should be tracked and monitored to measure success at the end of the campaign.
Identify the right influencers
Every brand has its own uniqueness, so when choosing the right influencer you need to keep your brand’s identity top of the mind. At the early stage, you should organically search the influencers through Instagram, Twitter, Facebook, etc. By searching, it allows businesses to have the opportunity to review the influencer’s work and credibility. You also should keep an eye on your brands to see any of your customers who are the influencers, which you can offer them and also get exposure.
Influencers have the ability to reach very specific audiences. As long as the influencer has a good reputation, the number of followers is less important. What is really important is their followers’ reaction and engagement. This guide is to help you get started with influencer marketing. Success may vary between brands so don’t give up if the first campaign has failed.
