Social Media Guide For B2B Companies
Many businesses are struggling with how to market them to other businesses. The ways of marketing are not the same as marketing to end consumers, but they have one common way which is PEOPLE. Most B2B companies have lagged behind B2C in both the adoption of social media and using it effectively.
In this article, we are going to talk about the ways to use social media for B2B, and find the right audience, promote products and services.
1.RIGHT Target Audience
No matter what social media you use, whether it is Facebook Ads, Instagram Ads, Linkedin Ads or etc. You need to understand your target is more preferred with which social media platform. By doing this research, your Ads spent can be used more efficiently. So, the right target is VERY CRUCIAL before you start the Ads.
For example, if your company is supplying clothes, you should target boutique owners or even target small businesses on Tiktok. An effective Ads is able to help businesses drive traffic to your website and engage new target audiences.
2.Figure out an UNBORING angle
A lot of businesses think their industry is boring due to their self-perception. Every business can be unboring even the accounting or technology industry. This is where businesses need to get CREATIVE. Show your business culture in a more “HUMAN” way by presenting how you treat your employees, your process of working, what is your goal & idea for your product/services. This is able to build up your brand image and gain trust.
You can also use the right language, lingo, and acronyms that are common in your industry. However this is not asking you to show off, but you shall need to follow the trend. Social messaging should always be able to be understood even if you don’t have to spell out the word right.
3.Valuable content
Content marketing is the MOST effective way to build, attract, retain, and convert an audience on social media. It is also the MOST time consuming to gain loyalty and brand awareness. How to provide valuable content? It is about your AUDIENCE again. You need to understand what your customers’ want and how they find value. You should find out what their pain points are by understanding their needs and their customers’ needs. For example, the fashion industry always focuses on the quality of the fabric. In your social media, you could explain the features of your product/service or highlight what made you different from the other competitors.
We can foresee, B2B social marketing will be better in the next few years. Except for the tips above, what technique do you use for B2B to increase the traffic on social media?
