Should Businesses Sell Products on Social Media? WHY NOT?

Struggling with whether you should use a limited budget to have an E-Commerce Website or social media shop? Well, the term of E-Commerce is no longer a phenomenon. Social media is a great & cost-saving tool for building up your brand’s audience & awareness. So, it is the fastest way to sell your product directly to the mass market. Here are some methods for you to start selling on social media. 

Before you decide to start your business through social media, you should ask yourself what your goals are, which platform that your target customer is more active on.

Let’s take a look at some of the most popular social media platforms and how you should get started. 

1. Facebook

Facebook has the largest audience compared to most of the social media networks today. According to Statista, Facebook users in Malaysia 24.85 million in 2020. Users aged between 25 to 34 were the largest user group with a 9.3million. This shows that it will be a huge opportunity for businesses to sell through the platform.

There are some different ways for you to sell on Facebook, such as marketplace, Facebook page’s shop, and Facebook advertising. 

a. Facebook Shop

Since Facebook had launched Facebook Shop for all the Facebook pages. It will help businesses easily create online stores on Facebook & Instagram for FREE. 

The Facebook shop allows you to feature products & connect with your customer with a choice of WhatsApp, Messenger, and Instagram Messaging. 

b. Facebook Marketplace

This is designed for those users who wish to sell their products to the public easily. It’s like an online yard sale. Users are using this platform to buy and sell items locally.

c. Facebook Advertising

If you tried to advertise your product through Facebook once, you shall understand how Facebook advertising works. Through Facebook’s advertising, you will be able to choose your audience based on age, interests, location, and so on. 

 

2. Instagram Shop

If your target market is under age 35 or female, Instagram will be the best choice for you. Instagram isn’t far behind Facebook popularity, and its growth continuously shows no signs of slowing down. Businesses now should use the opportunity of the “Shop Now” button selling the products and services. It’s easier to sell with visuals as people always use visuals to visualize the product. 

To start with Instagram “Shop Now” you’ll need to make sure your business’s Instagram page is a business profile. Once this had set up, you will able to:

• Track number of followers
• Demographic of your followers

It is similar to Facebook Marketplace, Instagram Shop allows you to showcase your product to your customers through organic posts,story as well as search & explore features. 

 

The benefit of Social Selling

1. More Awareness, More Consumers

The more platforms you are, the more exposure for your brand. It’s able to help your brand to have a strong brand image too. When you have more platforms, you allow yourself to expose more opportunity to attract more people than before.

2. More revenue

More platforms, more sales revenue! Don’t limit yourself with only one platform. Selling on multiple platforms allows you to get billions of potential customers. Imagine why physical stores always expand their business to different locations? 

3. More engagement, Get Relationship

By offering a product through social media, it means that you will need to build a strong relationship with your customers by offering them a personal shopping experience. Customers always love to have an instant reply when they ask questions.  

 

So, now you’re ready to start planning & selling on Social Media. 

If you need a team to help you set up your social media business or anything that related to digital marketing – GIVE US A CALL.

We can’t wait to help you increase your sales revenue!